Salt & Ember Designs didn't start in a design studio. It started in a corporate marketing career, a homestead in Colorado, and a bakery called Colorado Crust Company.
Alison spent years in the corporate world building brands, writing strategy, and learning exactly what makes people trust, click, and buy. She knows what a homepage headline needs to do in 8 seconds. She knows why most contact pages lose the sale. She knows the difference between a website that gets compliments and one that actually books clients.
When she started noticing how many talented life coaches were showing up online with websites that didn't reflect the quality of their work — vague headlines, no strategy, beautiful but completely unconvincing — she knew exactly how to fix it.
Salt & Ember Designs was built for those coaches. Strategic Showit templates that work as hard as the people using them. Built by a marketer who understands conversion, not just design. coaches at every stage.